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Sado Island
A little nihonshu, nature and... De Niro? Plus taiko drums!
- Destination Niigata
- Speciality Shrines & Temples
The Mummy at Saisho-ji Temple
The oldest Buddhist mummy in Japan.
Sado Island Earth Celebration
Every August, it's the beautiful island's main event: A post-hippie island drum fest.
- Destination Niigata
- Speciality Food & Drink
5 Famous Foods You’ll Find in Niigata
There's more here than rice! These goodies don’t just taste good; they leave you with a good feeling.
Lovers Point in Niigata
Declare your undying love — or just enjoy the view.
Tokamachi Snow Festival
Sippin' sake and seeing snow sculptures at Japan’s original snow festival.
- Destination Niigata
- Speciality Anime & Manga
Niigata Manga Animation Museum
Learn the secrets of manga creation.
- Destination Niigata
- Speciality Hot springs
Matsunoyama Onsen
Where the snow is heavy and the hot springs are extra hot.
Echigo Yuzawa
Join the pilgrimage to the snow mecca on Japan’s main island!
- Destination Niigata
- Speciality Art & Design
Echigo-Tsumari Art Triennale
When art meets nature and stays there for a while... Only every three years!